In our second episode, Cedar discusses the often misused term “Full Spectrum" as it applies to cannabis and hemp products. Most consumers have a vague idea that full spectrum is a good thing when describing cannabis products. This is true, but unfortunately the term is often used improperly for marketing purposes. This is similar to the term “natural” in the food industry. There is not a strictly regulated definition of natural, and as a result, many highly processed products are marketed as natural, and the term has lost significance.